Amazon (AMZN) appears in e.l.f. Beauty’s (ELF) disclosed relationship map twice: as a retail customer and as an e-commerce distribution route. That is the sharpest connection in a network otherwise made up of four named retailers and one listed supplier. The filing does not quantify Amazon’s role in either column, but it does give the company two distinct places in the route from e.l.f. to shoppers.
The customer side is broad, at least by name. e.l.f. identifies Target (TGT), Walmart (WMT), Amazon and Ulta Beauty (ULTA) among the retailers with which it says it has strong relationships.
"We have strong relationships with our retail customers such as Target, Walmart, Amazon, Sephora and other leading retailers that have enabled us to expand distribution both domestically and internationally."
e.l.f. Beauty / Form 10-K / May 21, 2026
In plain English, e.l.f. says these retailers have helped it put products in more places, both inside and outside the US. The wording is notably a list of relationships, not a ranked customer table. It does not say which retailer is largest, or what share of revenue any one customer represents.
Ulta gets its own mention in an earlier filing passage, alongside the same retail-heavy group.
"We have strong relationships with our retail customers such as Target, Walmart, Ulta Beauty, Amazon and other leading retailers that have enabled us to expand distribution both domestically and internationally."
e.l.f. Beauty / Form 10-K / February 5, 2026
The list shifts slightly between filings, but the structure stays familiar: mass-market retailers, a beauty specialist, and Amazon. e.l.f.’s disclosed customer map is therefore less about one named buyer than about the shelves and sites through which its products reach consumers.
Amazon’s second appearance is more specific. e.l.f. says its products are available through Amazon and TikTok Shop, which puts Amazon in a separate distribution role in the supplied map.
"Our products are also available at other e-commerce sites, such as Amazon and TikTok Shop, making our products widely accessible to our consumers."
e.l.f. Beauty / Form 10-K / May 21, 2026
So Amazon is both a named retail relationship and a named online outlet. The filing does not spell out whether those roles involve separate commercial arrangements. It simply discloses both connections. Retail plumbing is rarely glamorous, but it is usually where the actual map lives.
On the supply side, Packaging Corporation of America (PKG) is the one supplier listed in the supplied relationship data. The accompanying filing sentence, however, discusses the regulatory requirements around cosmetic labeling rather than describing PKG’s contract, share of supply, or exclusivity.
"The labeling of cosmetic products is subject to the requirements of the FDCA, the Fair Packaging and Labeling Act, the Poison Prevention Packaging Act and other FDA regulations."
e.l.f. Beauty / Form 10-K / May 21, 2026
That distinction matters. The relationship map identifies PKG, while the quoted disclosure establishes the regulatory framework for product labeling. It does not call PKG a sole supplier or quantify how much e.l.f. buys from it.
The disclosed web, then, has a clear shape: e.l.f. sells through Target, Walmart, Amazon and Ulta, with Amazon also listed as an e-commerce distribution channel. PKG is the lone supplier in the map, but the supplied receipt gives no further measure of that relationship. The filing offers a network of named doors, not a balance sheet of who owns the hallway.