{
  "url": "https://struct.news/briefs/hubspot-is-growing-into-profit-but-each-new-customer-costs-more-to-serve",
  "title": "HubSpot is growing into profit, but each new customer costs more to serve",
  "summary": "HubSpot reached 306,446 customers as subscription cost of revenue rose 37% in the three months ended June 30.",
  "published_at": "2026-08-05T20:42:13.467462+00:00",
  "publisher": "Struct",
  "usage": "Figures are as reported by the company. Quote with attribution to the source filing.",
  "company": {
    "name": "HubSpot, Inc.",
    "ticker": "HUBS",
    "cik": "1193125",
    "sector": "Technology",
    "industry": "Software - Application"
  },
  "source_filing": {
    "form": "10-Q",
    "filed": "2026-08-05",
    "accession": "0001193125-26-335232",
    "url": "https://www.sec.gov/Archives/edgar/data/1404655/000119312526335232/hubs-20260630.htm"
  },
  "comparison_filing": {
    "form": "10-Q",
    "filed": "2025-08-06",
    "url": "https://www.sec.gov/Archives/edgar/data/1404655/000095017025104104/hubs-20250630.htm"
  },
  "reported_figures": [
    {
      "group": "The filing in three numbers",
      "label": "Revenue",
      "value": 3131266000,
      "display": "$3.1B",
      "unit": "usd",
      "period": "2025-12-31",
      "detail": null,
      "source": {
        "kind": "sec_filing",
        "label": "Filed company results",
        "form": "10-Q",
        "accession": "0001193125-26-335232",
        "filing_date": "2026-08-05"
      }
    },
    {
      "group": "The filing in three numbers",
      "label": "Revenue YoY",
      "value": 19.170875605080482,
      "display": "+19.2%",
      "unit": "percent",
      "period": "2025-12-31",
      "detail": null,
      "source": {
        "kind": "jodie_calculation",
        "label": "Calculated from filed company results",
        "form": "10-Q",
        "accession": "0001193125-26-335232",
        "filing_date": "2026-08-05"
      }
    },
    {
      "group": "The filing in three numbers",
      "label": "Operating margin",
      "value": 0.23565548247897178,
      "display": "+0.2%",
      "unit": "percent",
      "period": "2025-12-31",
      "detail": null,
      "source": {
        "kind": "jodie_calculation",
        "label": "Calculated from filed company results",
        "form": "10-Q",
        "accession": "0001193125-26-335232",
        "filing_date": "2026-08-05"
      }
    }
  ],
  "watch_next": [],
  "related_tickers": [
    "HUBS"
  ],
  "disclaimer": "Descriptive reporting of filed results. Not investment advice, and contains no forecast or recommendation."
}