Rush Enterprises (RUSHA) looks like a many-brand truck dealer. Its filing describes dealerships selling vehicles from Peterbilt, International, Hino, Ford, Isuzu, IC Bus and Blue Bird (BLBD). But the sharper disclosure sits upstream: during 2025, most of Rush’s revenue came from trucks purchased from Peterbilt and parts purchased from PACCAR Parts, a PACCAR (PCAR) business.
That makes PACCAR the clearest named tie in the map. Rush does not quantify the split between Peterbilt trucks and PACCAR Parts, but it does use the word “majority” for the combined source of its revenue. In plain English, the dealer network has a wide showroom and a notably concentrated disclosed starting point.
Rush spells out that supplier relationship in its 2025 filing:
"During 2025, the majority of our revenues resulted from sales of trucks purchased from Peterbilt and parts purchased from PACCAR Parts."
Rush Enterprises / Form 10-K / February 25, 2026
The disclosure links Rush to PACCAR in two different ways: Peterbilt supplies the trucks Rush sells, while PACCAR Parts supplies parts used in the business. The filing does not say that PACCAR is Rush’s only supplier, and it does not break out the two pieces. It does say the combined relationship produced most revenue in 2025.
The storefront is broader than that supplier disclosure. Rush says most of its centers are franchised dealers for commercial vehicles made by several manufacturers, including Ford Motor Company (F), Peterbilt, International, Hino, Isuzu and Blue Bird.
Here is the filing’s description of that dealership structure:
"The Truck Segment operates a network of commercial vehicle dealerships primarily under the name “Rush Truck Centers.” Most Rush Truck Centers are a franchised dealer for commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, Blue…"
Rush Enterprises / Form 10-K / February 25, 2026
Ford also appears in Rush’s later description of what those centers sell:
"The Truck Segment includes our operation of a network of commercial vehicle dealerships under the name “Rush Truck Centers.” Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus and Blue…"
Rush Enterprises / Form 10-Q / May 8, 2026
So Ford and Blue Bird are disclosed manufacturer and franchise relationships, not quantified customer-concentration figures. Rush’s filings give the names and the operating arrangement, but not each brand’s share of sales.
The relationship web also extends into services and regulation. Rush says its offering includes service, parts, collision repairs, new and used vehicle sales, leasing, financial services, vehicle upfitting and CNG fuel systems through a joint arrangement involving Cummins (CMI). The supplied filing sentence is clipped at the end, so the disclosure supports the existence of that tie, not the exact structure of the arrangement.
"We offer an integrated approach to meeting customer needs by providing service, parts and collision repairs in addition to new and used commercial vehicle sales and leasing, plus financial services, vehicle upfitting, CNG fuel systems through our joint…"
Rush Enterprises / Form 10-Q / May 8, 2026
Rush also names PACCAR and Ford among the manufacturers involved in the Clean Truck Partnership with California regulators and other heavy-duty vehicle and engine makers:
"Table of Contents In July 2023, CARB and various manufacturers of heavy-duty commercial vehicles and engines, including PACCAR, International, Ford, Hino, Isuzu and Cummins, entered into the Clean Truck Partnership, whereby the manufacturers agreed to comply…"
Rush Enterprises / Form 10-Q / August 8, 2025
The map, then, is not simply “truck dealer plus truck makers.” Rush discloses a majority-revenue link to Peterbilt trucks and PACCAR Parts, a multi-brand franchise network that includes Ford and Blue Bird, a joint offering involving Cummins, and a regulatory partnership that again puts PACCAR, Ford and Cummins in the same filing paragraph.
These are relationships disclosed in SEC filings, mapped by jodie’s analytics. This is not investment advice.