Amazon.com (AMZN) shows up in Sonos’s filing in three different costumes: infrastructure provider, voice-assistant platform, and competitor. Best Buy (BBY), meanwhile, accounted for 14% of Sonos’s fiscal 2025 revenue. The speaker company’s relationship map is less a straight supply chain than a small neighborhood where everyone sells, hosts, distributes, or competes with everyone else.
Start with the plumbing. Sonos says its mobile app depends on Amazon Web Services to connect customers with Sonos’s servers and the streaming services they use.
"For example, we use Amazon Web Services (\"AWS\") to maintain the interconnectivity of our mobile app to our servers and those of the streaming services that our customers access to enjoy our products."
Sonos / SEC filing / Nov. 14, 2025
In plain English, Amazon is part of the route between a Sonos customer and the music they came to hear. Sonos also says its voice-enabled speakers carry Amazon Alexa functionality, alongside Google Assistant and Sonos Voice Control.
"Our voice-enabled speaker products have Amazon Alexa and Google Assistant functionality, and in June 2022, we introduced Sonos Voice Control."
Sonos / SEC filing / Nov. 14, 2025
That gives Amazon a second disclosed connection to the product itself. Then comes the third: Sonos names Amazon among the established sellers competing in audio products. The same company is therefore disclosed as part of Sonos’s cloud infrastructure, embedded in some products, and present in the competitive set.
"Our competition includes established, well-known sellers of audio products such as Bose, Samsung (and its subsidiaries and brands Harman International, Denon, Polk Audio and Bowers and Wilkens, and JBL), Sony, Bang & Olufsen, Sennheiser, Apple, Google, and…"
Sonos / SEC filing / Nov. 14, 2025
Sonos does not put a percentage on Amazon’s role in those three areas. It does put a number on Best Buy’s role as a channel partner: 14% of fiscal 2025 revenue. That is the clearest concentration disclosed in the supplied filings.
"Best Buy, one of our key channel partners, accounted for 14% of our revenue in fiscal 2025."
Sonos / SEC filing / Nov. 14, 2025
The rest of the commercial map is broad on the content side. Sonos says its platform has attracted more than 100 streaming providers, including Spotify Technology (SPOT). The filing names Spotify as one example in a large group, not as a percentage-bearing customer relationship.
"Our platform has attracted a broad range of more than 100 streaming content providers, such as Apple Music, Spotify, Deezer, and Pandora."
Sonos / SEC filing / Aug. 6, 2025
On financing, Sonos discloses a revolving credit agreement involving JPMorgan Chase (JPM), Goldman Sachs (GS), and Morgan Stanley (MS), with the agreement amended in October 2025. The lenders are part of the capital structure map, though the supplied disclosure does not state an amount drawn or a maturity.
"Debt Obligations On October 13, 2021, we entered into the Revolving Credit Agreement which was amended in October 2025 with JPMorgan Chase Bank, N.A., KeyBank National Association and Goldman Sachs Bank USA."
Sonos / SEC filing / May 5, 2026
And Sonos is not the only company drawing the competitive boundary. Logitech International (LOGI) names Sonos as a competitor in its own filing. The map closes the loop: Sonos discloses Amazon as infrastructure, feature and rival; Best Buy as a 14% channel partner; Spotify inside a 100-plus-provider ecosystem; and banks behind its revolving credit agreement.
These are relationships disclosed in SEC filings, mapped by jodie’s analytics. This is not investment advice.