{
  "url": "https://struct.news/briefs/vital-farms-retail-map-is-bigger-than-its-foodservice-route",
  "title": "Vital Farms’ Retail Map Is Bigger Than Its Foodservice Route",
  "summary": "Vital Farms names four major grocery customers, a natural-channel distributor, three foodservice routes, one lender and one large egg rival.",
  "published_at": "2026-08-26T23:48:37.468918+00:00",
  "publisher": "Struct",
  "usage": "Figures are as reported by the company. Quote with attribution to the source filing.",
  "company": {
    "name": "Vital Farms, Inc.",
    "ticker": "VITL",
    "cik": null,
    "sector": "Consumer Defensive",
    "industry": null
  },
  "source_filing": null,
  "comparison_filing": null,
  "reported_figures": [
    {
      "group": "Vital Farms’ disclosed relationship map",
      "label": "SYY",
      "value": "SYY",
      "display": "SYY",
      "unit": "ticker",
      "period": null,
      "detail": null,
      "source": {
        "kind": "jodie_evidence",
        "label": "Named in SEC filings",
        "as_of": "2026-08-26"
      }
    },
    {
      "group": "Vital Farms’ disclosed relationship map",
      "label": "KR",
      "value": "KR",
      "display": "KR",
      "unit": "ticker",
      "period": null,
      "detail": null,
      "source": {
        "kind": "jodie_evidence",
        "label": "Named in SEC filings",
        "as_of": "2026-08-26"
      }
    },
    {
      "group": "Vital Farms’ disclosed relationship map",
      "label": "SFM",
      "value": "SFM",
      "display": "SFM",
      "unit": "ticker",
      "period": null,
      "detail": null,
      "source": {
        "kind": "jodie_evidence",
        "label": "Named in SEC filings",
        "as_of": "2026-08-26"
      }
    },
    {
      "group": "Vital Farms’ disclosed relationship map",
      "label": "USFD",
      "value": "USFD",
      "display": "USFD",
      "unit": "ticker",
      "period": null,
      "detail": null,
      "source": {
        "kind": "jodie_evidence",
        "label": "Named in SEC filings",
        "as_of": "2026-08-26"
      }
    },
    {
      "group": "Vital Farms’ disclosed relationship map",
      "label": "PFGC",
      "value": "PFGC",
      "display": "PFGC",
      "unit": "ticker",
      "period": null,
      "detail": null,
      "source": {
        "kind": "jodie_evidence",
        "label": "Named in SEC filings",
        "as_of": "2026-08-26"
      }
    },
    {
      "group": "Vital Farms’ disclosed relationship map",
      "label": "JPM",
      "value": "JPM",
      "display": "JPM",
      "unit": "ticker",
      "period": null,
      "detail": null,
      "source": {
        "kind": "jodie_evidence",
        "label": "Named in SEC filings",
        "as_of": "2026-08-26"
      }
    },
    {
      "group": "Vital Farms’ disclosed relationship map",
      "label": "CALM",
      "value": "CALM",
      "display": "CALM",
      "unit": "ticker",
      "period": null,
      "detail": null,
      "source": {
        "kind": "jodie_evidence",
        "label": "Named in SEC filings",
        "as_of": "2026-08-26"
      }
    }
  ],
  "watch_next": [
    {
      "type": "working_capital",
      "statement": "Inventory grew faster than revenue, increasing inventory intensity and creating a larger working-capital balance to compare with future sales.",
      "importance": "medium",
      "evidence": "Inventory built faster than revenue: Inventory growth exceeded revenue growth and inventory intensity increased.",
      "source_date": "2026-08-12"
    },
    {
      "type": "input_costs",
      "statement": "Filing states the increase in the LIFO charge was due to higher expected annualized product cost inflation for 2026 versus 2025.",
      "importance": "medium",
      "evidence": "The increase in the LIFO charge was due to higher expected annualized product cost inflation for 2026, compared to 2025.",
      "source_date": "2026-06-26"
    },
    {
      "type": "input_costs",
      "statement": "Watch the retail operating expense rate (bps) movements; the filing reports an ~108 bps increase driven by occupancy costs and deleveraging from lower sales.",
      "importance": "medium",
      "evidence": "Retail operating expense rate increased approximately 108 basis points primarily due to increases in occupancy-related costs and the deleveraging impact of lower sales on fixed costs, partially offset by lower labor costs from store closures.",
      "source_date": "2026-06-09"
    },
    {
      "type": "input_costs",
      "statement": "Track operating expenses as a percent of net sales (the filing reports a +33 basis point year-over-year increase) and items driving that change.",
      "importance": "medium",
      "evidence": "Operating expenses as a percentage of net sales increased 33 basis points for the three months ended April 30, 2026, when compared to the same period in the previous fiscal year, primarily driven by higher depreciation related to our capital investments, certain business reorganization charges of $0.2 billion within the Walmart U.S. segment and Corporate and support related to strategic efforts to align our global platforms, as well as higher associate healthcare benefit costs related to increas",
      "source_date": "2026-05-29"
    }
  ],
  "related_tickers": [
    "ACI",
    "CALM",
    "JPM",
    "KR",
    "PFGC",
    "SFM",
    "SYY",
    "UNFI",
    "USFD",
    "VITL",
    "WMT"
  ],
  "disclaimer": "Descriptive reporting of filed results. Not investment advice, and contains no forecast or recommendation."
}